Lithuanians have learnt to love second-hand fashion. What can we do to encourage emerging Europe’s doubters that style doesn’t always have to be new?
Sustainability in the fashion industry has long been recognised as a key driver in the creation of a circular economy, reducing waste and addressing the issue of resource scarcity. Emerging Europe is no exception, and concern for the effect that shopping habits have on the environment has seen an explosion in the number of sustainable fashion brands hailing from the region.
And yet while such brands present a less environmentally harmful option when compared to fast fashion, another, much more accessible alternative is simply purchasing second-hand clothing and goods.
Here, one country in emerging Europe again leads the way, according to a new study by Save On Energy UK, which suggests that the Lithuania’s shoppers are amongst the keenest in Europe to get their hands